In this article, we have put together a list of what we think are the best Google Analytics plugins for WordPress that you can use to gain insight into the paths users take and optimize your user’s digital experience.
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What is Google Analytics and Why You Need it?
Google Analytics is a free tool offered by Google that allows you to analyze data about your website traffic and activity. With it, you can track the number of visitors that visit your website, see what visitors are viewing, and where your visitors are coming from.
You are also able to view:
- Visitor demographics
- Referral tracking
- Pages and posts with the most visits
- Real-time stats about your site
- Link tracking
Having access to this data is incredibly valuable. You can use it to make informed decisions about your business and online strategy, track different marketing strategies, and ultimately improve user experience, which will play a vital role in your website’s success.
Do I Need a Plugin to Use Google Analytics?
No, you don’t need a WordPress plugin to use Google Analytics. However, for beginner’s using a WordPress plugin to connect your site to Google Analytics is usually a lot easier than trying to connect manually.
Plus, many of the plugins below offer helpful features and a better stats breakdown that you can see right in your WordPress admin area. They also show key metrics that are important instead of digging through an endless amount of data.
The Best Google Analytics Plugins for WordPress
Below is our collection of the best Google Analytics plugins for WordPress. All plugins below that say free or freemium (except Heap) can be installed inside your WordPress admin area. Please read our, how to install a WordPress plugin guide if you need help.
MonsterInsights
According to the number of Active installations and reviews in the WordPress plugin directory, MonsterInsights is probably the best Google Analytics plugin for WordPress.
Features:
- See your Google Analytics data inside your WordPress admin area
- Get detailed information about your visitors like age, gender, location, and more
- See how visitors found your website, what they searched for, who referred them, and what they did on your site
- Works seamlessly with popular eCommerce software such as WooCommerce, Easy Digital Downloads, and MemberPress for conversion tracking
Pricing: Freemium
There is a lite version of the plugin with limited functionality that you can download from the WordPress plugin directory and use for free.
- Premium pricing starts at $99.50 a year for a single website.
- $199.50 a year for 5 websites.
- $399.50 a year for 25 websites
Site Kit by Google
Site Kit by Google is the second most popular Google Analytics WordPress plugin with over 2 million active installations. This plugin is the official Google Analytics plugin for WordPress released by Google and is completely free to use.
Features:
- Easy to understand stats right in your dashboard
- Easy setup without having to edit your website’s code
- Pulls data from multiple Google products, like Google Analytics, Google Search Console, PageSpeed Insights, and AdSense
- Metrics about your entire site or individual posts
- Displays AdSense data to track conversions and impressions
Pricing: FREE
GA Google Analytics
GA Google Analytics is a simple easy-to-use lightweight analytics WordPress plugin with over 600,000 active installations. This plugin is focused on doing one thing only and doing it well. It doesn’t come bloated with a ton of extra features that you don’t need.
Features:
- Ultra-fast performance
- Does one thing and does it well
- Simple and easy to use
- Includes option to add your own custom markup
- Option to disable tracking of admin-level users
- Option to enable page tracking in the Admin Area
Pricing: Freemium
There is a lite version of the plugin with limited functionality that you can download from the WordPress plugin directory and use for free.
- Personal – 1 site for $25 one-time or $15 annually
- Business – 3 sites for $50 one-time or $30 annually
- Advanced – 10 sites for $100 one-time or $60 annually
- Developer – 300 sites for $280 one-time or $180 annually
Matomo Analytics
Matomo is another excellent WordPress analytics plugin that helps you gain insights into your website’s users to grow your business. This plugin has a mission to give control and data ownership back to the user. It offers a powerful range of features and protects the privacy of your users by making sure no one is looking in.
Features:
- 100% data ownership, no one else can see your data
- All data is stored in your WordPress database and not sent to any third party or a different country
- Protects the privacy of your users
- Super easy to install. No coding or technical knowledge needed
- Designed to save you time as an out-of-box solution (including many eCommerce stores)
- Opportunities to extend with an ever-growing marketplace
Pricing: FREE
The base plugin is completely free, to add more features, you pay for extensions (plugins) from the Matomo Marketplace.
Analytify
Analytify is a simple and easy-to-use WordPress analytics plugin that allows you to visualize Google Analytics in your WordPress dashboard in a useful manner. Getting set up is quick and straightforward.
Features:
- View statistics like Visitors, Page views, New vs Returning Visitors, Top Pages, Geographic data, and more
- View page-level statistics like views, users, bounce rate, average time
- Fully available in several languages like French, Turkish and Hungarian
- Real-Time Reporting
- Social Media Statistics
- See traffic data for individual blog posts and pages
Pricing: Freemium
- Pro – 1 site for $59 annually
- Conversion – 10 sites for $99 annually
- Developer – 50 sites for $299 annually
Conversios
Conversios is a great WordPress analytics plugin made specifically to track eCommerce events and conversions. This plugin is an all-in-one marketing plugin for WooCommerce.
Features:
- Google Analytics reporting dashboard inside your wordpress admin panel
- Track product clicks, impressions, and add-to-cart events
- Track events on your product page, category page, featured product section, Cart, Checkout, Order Confirmation page, and more
- Google Ads Remarketing, Dynamic Remarketing, and Conversion Tracking
- Track events from Google Analytics 4, Google Ads, Facebook Pixel, Instagram, Snapchat, Pinterest, Tiktok, Twitter, and Bing via Google Tag Manager
- 100% automation of running product ads on Google Merchant Center
Pricing: Freemium
- Starter – 1 site for $79 annually or $19 monthly
- Business – 5 sites for $189 annually or $49 monthly
- Agency – 10 sites for $289 annually or $79 monthly
- Agency Plus – 25 sites for $ 389 annually or $99 monthly
Beehive Analytics
Beehive Analytics is another WordPress analytics plugin that allows you to see your Google Analytics stats inside your WordPress admin area. With this plugin, you can track user behavior from single and multisite WordPress installations. It offers a clean easy-to-read statistics interface and all the information you would expect from this type of plugin.
Features:
- Single and Multisite tracking
- A quick and easy setup process with no code installation
- Customize reports based on user role
- Built-in Google Display advertising for remarketing
- View page views, number of visitors, top countries, referrals, search engines, and more
Pricing: Freemium
WPMU DEV, the company behind Beehive Analytics offers a membership versus only paying for the premium version of the plugin. When you purchase the membership you get all of their many pro plugins in one bundle.
- Basic – 1 site for $7.50 monthly
- Standard – 3 sites for $12.50 monthly
- Freelancer – 10 sites for $32.50 monthly
- Agency – Unlimited sites for $82.50 monthly
WP Statistics
WP Statistics is another easy-to-use WordPress analytics plugin that allows you to view your website statistics inside your WordPress admin area. You can see information such as how many people visit your site, where they’re coming from, what browsers and search engines they use, and what content, categories, tags, and users get the most visits.
Features:
- View user data such as IP address, Referring Site, Browser, Search Engine, OS, Country, and City
- Clean visual statistics and graphs
- View the number of visitors from search engines and referral sites
- Statistics based on content, categories, tags, and authors
- Data Export in TSV, XML, and CSV formats
- Statistical Reporting Emails
Pricing: Freemium
- Single Site – $39 annually
- 5 Sites – $99 annually
- Unlimited – $169 annually
Bonus: Heap
Heap is a digital insights web analytics platform that provides behavioral data. It can help you understand how and why customers engage with your content and products. This software aims to provide a complete understanding of a user’s or customer’s digital journey so you can concentrate on improving retention, conversions, and user experience.
Using Heap you can view every action on your website a user takes, then it provides you with simple directions for improvements. With Heap, you can track every stage of your funnel including, lightboxes, popups, and emails.
You can see alternate paths users take, the amount of effort it takes users to get through the flow, and the events that most correlate with conversion and retention. Automatically.
Features:
- Get full context on every user action with integrated session replay
- See what content or products user love or hate
- View what paths are being taken through your experience
- Generate custom reports, views, and tracking
- Segment users to personalize their interactions
- Identifies moments of friction in your product
- Optimize conversion funnels.
- Personalize onboarding flows.
- Identify behaviors that lead to retention
- Over 100 integrations ensure you can deliver the right information to the right customers
Pricing: FREE (Up to 10k monthly sessions)
For premium versions, you have to reach out to the company.
Wrapping Up
Studying your website’s analytics is a good way to understand how your users interact with your site. Doing so will allow you to provide a better experience for your website’s users.
Hopefully, our article on the best Google Analytics plugins for WordPress will inspire you to take a more active role in creating the best digital experience for your users.
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