Are you thinking of starting your own consultancy business and want to know what you need to create a website?
Your website is a vital part of your consultancy business. It should represent you and your brand as well as impress and convert visitors into clients. So, what should be included in a successful website for consultants?
In this article, we will take a look at what elements are needed to create a website for consultants with WordPress. We will also discuss choosing a theme and the different features and functionalities a successful consultancy website should have.
Finally, for those interested in WordPress, we will touch on what it takes to get started with a WordPress website and what a WordPress theme is.
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Choosing a Consulting WordPress Theme
As a consultant, your website will be one of your most important assets and a vital part of landing new clients. So, portraying the ‘right’ image will play a big part in its success. You’ll want your potential clients to perceive you as an authority figure in your field if you want them to pay for your services.
Your consulting website will need a WordPress theme that includes a professional, modern, and sophisticated layout capable of showcasing you and your brand.
Niche Themes
Niche themes are designed and built with a specific purpose in mind. These types of WordPress themes are also known as built-for-purpose themes.
A niche WordPress consulting theme is an excellent option for most consultancy businesses. It should have a professional layout, an excellent color scheme, clear calls to action, and clean sections that highlight your services.
Not only consulting themes but many WordPress business themes will include all the features a consulting website needs and are typically easy to set up and customize.
To get started, take a look at this collection of our top 8 best consulting WordPress themes.
Multipurpose Themes
Multipurpose WordPress themes are highly flexible and capable of becoming many different website types. Many of the top multipurpose WordPress themes often cover a wide range of industries. These types of themes often include many of the features a website for consultants will need.
A multipurpose theme will allow you to design your own consultancy website that is totally unique instead of being locked in with a specific set of features.
What Features Should a Website for Consultants have?
Once you’ve chosen and installed your desired theme, you’ll likely want to start setting it up. So, you are probably wondering what elements make up a successful website for consultants. We’ll let’s take a look…
Promote your Services
Having a services section and page will help potential clients identify what you are offering and how these services can benefit them. You will want to make sure your page is free from clutter and laid out well.
Be clear and precise about the services you are offering so readers understand what they are getting.
Share Previous Projects and Case Studies
Sharing projects, you have worked on and case studies will show potential clients your experience and success. Displaying these on your website is a great way to demonstrate your expertise and help build trust.
One popular trend is to display logos of the companies you have worked for. Doing so will show your experience in the industry and help to impress clients.
You can do this by adding a fixed set of logos to your page. Or, you can try using a carousel slider to animate them. Using a slider, you can add any number of company logos without cluttering the page.
There are plenty of free logo carousels in the WordPress plugin directory and several great premium options to choose from.
Display Testimonials
Displaying testimonials on your website is another way to build trust with your audience and give people confidence in your expertise. Testimonials are positive experiences from past clients. These will allow you to provide social proof and build credibility.
Create an Engaging About Page
An About page gives potential clients insight into your brand and the people behind it. This is where you’ll want to make an impression and engage with your clients on a professional level.
The About page will be one of your most important and visited pages. You’ll want to cover basic information about your brand, explain your company’s purpose, history, and how it differs from the competition.
Tell your company’s story, be honest, and put up some photos of you and your team to connect with your clients on a personal level. The goal here is to connect personally to build trust and loyalty.
Create a Detailed Contact Page
Having a contact page is absolutely necessary for any consultancy or business website. Potential clients will need to be able to get in touch with you. For your contact page, it is a good idea to make it as detailed as possible without being cluttered.
You’ll need to add a contact form, an email address, business address, business phone number, office open & closing times, a map, and any other important or helpful information that clients may need to contact you.
Have Clear Calls to Action
Having clear calls to action is crucial for a consulting website. The whole purpose of your website is to promote your services and bring in new clients. The last thing you want is for a visitor to leave without taking any type of action.
A call to action is an effective way to motivate your audience into a deeper engagement with your brand to generate leads, conversions, and boost sales.
A call to action encourages website visitors to take some type of action. As an example, a call to action can be simple instructional text, such as ‘Call us Now!’, ‘Find out More’, or ‘Subscribe to our Newsletter’.
This helps direct your audience down a clear path and turn prospects into clients. Don’t be shy, tell them what to do by giving them directions.
Build a Lead Generating Landing Page
A landing page is a web page, separate from your home page or any other page, deliberately created to help convert website visitors into leads.
The main goal of a consultancy website is to capture leads by either collecting emails or contact numbers to convert readers into potential clients. An effective landing page can help with that, so use careful consideration when designing your landing page.
Wrapping Up!
Remember, as a consultant, that your website is one of your most important assets. The main goal of your consultancy website is to bring in more clients.
Write down your website needs and select a WordPress theme accordingly. Select a WordPress theme that includes a lot of the functionality and features you need. Then you won’t have to rely on too many WordPress plugins.
Check out our collection of top 8 best consulting WordPress themes.
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